Branding through cartoon logo images can give back a glimpse of naiveté to the customers.
Cartoon emblems have the tendency to give a light hearted impression to the overall message of a design but it does not minimize the impact of the message in any way. On the contrary, it enhances it. They also provide a wider margin for creativity as even a minor change in the expression of character in the comic symbol can alter the entire note of the brand mark. You don't even need strong words or catchy slogans for the design, the expressions of the character can prove to be attractive enough.
Because there is already quite a lot of violence everywhere, the light heartedness of comic symbols appeals to the customers more than any other type of logo design. For example, an institution trying to preserve environment that has used an animated image of a cute rabbit hugging a tree will make a greater impact on the target audience than a photograph of a tree being chopped down.
According to psychologists, when a customer looks at an animated sketch he is reminded of his childhood times of happiness because of which he can find an instant connection with the monogram. It also helps him look at the product features with the curiosity and innocence of a child.
Another great advantage of animations is that they are the easiest to recall compared to other type of images. Because of the exaggerated expressions of the comic characters, they easily create a unique place in our memories and thus the product becomes memorable for us.
Cartoon images are also very flexible and can be used in most of the business around. For example, you can use an animation for an accounting firm, a school, a sports team or even a production house. There are very few businesses that would not be properly suited for comic illustrious like a funeral home.
One of the latest trends in logo designs for sports team's symbols is use of comic images. One great advantage that it serves is that it automatically generates a mascot for the team which the players find easy to associate with. A mascot will not only be a symbol of pride and celebration but it will also influence strong team like behavior of the squad.
Even from the point of view of a cartoon logo designer, creating this type of image ensures a more original and innovative approach towards brand marking than any other.
In a nutshell, animated emblems are magnetic, attractive, communicative and flexible which ensures its lasting impact and long life in the creative word.
Beverly Houston works as a Senior Design Consultant at a Professional Logo Design Company. For more information on cartoon logo images find her competitive rates at Logo Design Consultant.
